Privacy Policy

1. Information We Collect

Information You Voluntarily Provide

We may collect personal information you provide directly to us, including:

Name
Email address
Phone number
Reservation details
Trip preferences and interests
Waiver or booking information
Contents of communications submitted through forms, email, or chat

Information Collected Through Automated Chat and AI Tools

When you interact with our website chat features, automated assistants, or AI-powered trip planning tools, we may collect:

Your name, phone number, and/or email address
The contents of your chat conversations
Trip interests and reservation inquiries
Technical information such as IP address, browser type, device type, and session information

Chat interactions may be stored and reviewed by authorized Sierra South personnel for customer service, reservation follow-up, operational recordkeeping, safety monitoring, and service improvement.

Automatically Collected Information

When you visit our website, we may collect certain information automatically through cookies, pixels, or similar technologies, including:

Browser type
Device information
Pages visited
Time and date of access
Referring URLs

2. How We Use Your Information

We may use personal information to:

Respond to inquiries and reservation requests
Confirm bookings and provide trip-related information
Follow up regarding requested services
Send transactional communications related to reservations
Improve website performance and customer experience
Maintain safety and operational records
Comply with legal obligations

We do not sell personal information.

3. Text Messaging Communications (Transactional Only)

If you provide your mobile phone number and opt in, we may send transactional SMS messages related to:

Reservation confirmations
Trip updates and reminders
Booking-related notifications
Information you have requested

Message frequency varies.
Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to any message.
For assistance, reply HELP or contact us directly.

Mobile information will not be shared with third parties or affiliates for their own marketing or promotional purposes.

4. Interest-Based Advertising

We may allow third-party advertising companies to collect certain information when you visit our website. These companies may use cookies or similar technologies to collect non-personally identifiable information to provide advertisements tailored to your interests.

To learn more about interest-based advertising or to opt out, you may visit:

Our website does not respond to “Do Not Track” browser signals.

5. How We Share Information

We may share personal information with trusted service providers who assist us in operating our business, including:

Website hosting providers
Reservation systems
Communication platforms
Payment processors
AI service providers
Analytics providers

These service providers are contractually required to use information only for services performed on our behalf and in compliance with applicable privacy laws.

We do not sell or share personal information for cross-context behavioral advertising.

6. Data Retention

We retain personal information for as long as necessary to:

Provide services
Maintain reservation records
Comply with legal obligations
Resolve disputes
Enforce agreements

7. California Privacy Rights (CPRA)

If you are a California resident, you have the right to:

Request access to the personal information we collect about you
Request correction of inaccurate personal information
Request deletion of personal information (subject to legal exceptions)
Opt out of the sale or sharing of personal information (we do not sell personal information)
Limit the use of sensitive personal information

To exercise your rights, please contact us at:

tripreservation@sierrasouth.com
P.O. Box 1909 Kernville, CA 93238

We will verify your request in accordance with applicable law.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no transmission over the Internet is guaranteed to be completely secure.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

10. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

11. Updates to This Policy

We may update this Privacy Policy periodically. Any material changes will be posted on this page with an updated effective date.